Fender Guitars wants more women to get involved in playing music. They especially want younger girls to pick up the guitar, and follow in the footsteps of artists like Lisa Loeb, who endorses Fender products. So, in order to target bright, talented, introspective and mature young women who might want to explore the artistic wonders of the electric guitar, Fender has decided to design a guitar that they think will appeal to intelligent, serious, budding young female artistes.
They took one of their cheaper guitars, painted it pink, and slapped a decal of Hello Kitty on it.
It’s the Hello Kitty Fender Guitar, and they honestly think that this will sell girls on the idea of becoming a rock star. Because, when you think of ROCK, you think of Hello Kitty.
Makes you wonder if Mattel wanted too much money to license Barbie: Fairytopia to Fender.