Grumpy Cat, the internet superstar, was at Toy Fair for two companies, Ganz and Gund. Both will be making Grumpy cat products, including plush. Gund produces the more expensive upscale plush, while Ganz produces Webkins, novelty plush and all sorts of other stuff.
If you are so inclined, you can check out Inside The Magic for photos and video over which you can “ooh” and “aw.” They also have some great pictures of the Ganz booth (like the one I swiped above). It looks like fun stuff, even if the window-sticking plush Grumpy Cat looks just a little bit like Mashy, the roadkill pup.