Longtime readers of PopCult probably know (and some of them happily anticipate) the annual PopCult Gift Guide. I’m already at work on it, and this year, like last year, the plan is to run two Gift Guide posts each weekday, along with our regular features, for the entire month of November.
If all goes as planned I’ll have the Master List ready to go on Black Friday, thanks to the quirks of this year’s calendar.
Each weekday you can expect one single-item post, and one multi-item post. I will recommend books, music, toys, video, comics, collectibles and maybe even some decor or clothing.
However, this year I am breaking a streak that’s gone on for more than a decade. For over ten years, the first item in The PopCult Gift Guide has been that year’s HESS TOY TRUCK.
This year that isn’t going to be the case. In fact, this year the HESS TOY TRUCK won’t even make the list at all. I just can’t recommend it. I hate this because I generally don’t like to do negative reviews, but I felt the absence of our usual first Gift Guide entry needed an explanation. This is the first time that I have not been incredibly impressed by the HESS TOY TRUCK.
For one thing, it’s not a truck. It’s two Stock car racers. They aren’t even the same scale. One fits inside the other. And the price, which has risen every year for a while now, is just a penny under fifty bucks (including batteries and shipping).
It’s just not a special enough toy or collectible, or a good enough value for me to recommend to my readers. It’s a major disappointment. Every year I look forward to what HESS offers, and this is the first time I’ve ever felt really let down.
It’s not just me that feels this way. The response online, on social media, collector discussion boards and Reddit groups, has been overwhelmingly…underwhelmed.
I’ve never seen people react this negatively to a HESS Truck announcement before, and I’ve been observing this since my days writing for Toy Trader Magazine over a quarter century ago.
I’m seeing longtime collectors state that they will skip this year’s offering. People who buy multiples are saying that they only plan to get one. People who have fond memories stretching back sixty years are taking a pass on this year’s set. One person who posted a comment on Instagram said that, instead of getting this year’s set for their grandkids, they were going to go to eBay and find one from a prior year that was a better value.
I mean, it’s not even a truck. And while they’ve had HESS collectibles that weren’t trucks before, at least they were something special, like a plane or a ship.
Every year you’ll get a handful of people who aren’t happy with the choice of truck or the price. That’s natural. You also get a handful of people who will praise whatever the HESS Truck is, regardless of merit. That’s just how the internet works.
This year it’s different. HESS apparently knew they had a dud, and reached out in advance to “influencers” and minor celebrities and gave them advance copies of the toys and/or paid them to make promotional videos to try to boost the appeal of this year’s choice. Some of these YouTubers actually posted their videos as “reviews” then went on social media bragging about “partnering” with HESS on their video.
Guys…if you got paid to do a video, it’s not a review…it’s a commercial. The mutual ass-kissing on some of the social media accounts was embarrassing and nauseating.
In the past, the HESS Trucks were so cool that HESS didn’t need to do any kind of marketing. They’d put up their website, send out emails to their previous customers, post a short commercial to their social media accounts, and the Truck would sell out, often before The PopCult Gift Guide even ended at the end of November.
Unless they cut production way down this year, I suspect they’ll be stuck selling these cars well into 2026.
For fifty bucks you get a largely hollow larger car (with lights and sounds), about a foot long. The hood and roof open so you can remove the smaller car, which has lights and a pull-back and release feature.
The big car looks to be about a foot long. The smaller one is supposed to be seven inches long. The larger car is essentially a plastic box with wheels that holds the smaller car.
Except for being able to stuff one car inside the other, you can get comparable toy cars for considerably less money almost anywhere toys are sold. Heck, at Walmart you could get two different remote control cars for half what they’re asking for this set, and those also have light and sound features in addition to being radio-controlled.
It’s just not a good enough value for me to include it in the Gift Guide this year. I hope this is just a one-time blip, and not a trend. Ten years ago HESS offered a Fire Engine Platform Truck carrying an SUV with a rescue ladder…a way cooler toy with much more play value…and it cost nineteen dollars less.
I know they can’t do anything about inflation and tariffs, but the difference in the quality of these two HESS Collectibles is pretty striking.
There are claims online that HESS takes ten years to design their annual truck and bring it to market. If that’s true, then they had a full decade for someone to realize what a dud this year’s set was and replace it with anything else. It just looks like they went to the factory in China and asked, “What can you make cheap and easy?” This is all the more confusing because this year’s three-pack of HESS Mini Trucks that they released in June was one of their best ever, and sold out in record time. It’s obvious they can still come up with great collectible toy ideas. Like I said, I hope this is just a one-time misstep.
There are so many great HESS TRUCK ideas floating around out there. Off the top of my head I can name a dozen: A Christmas tree truck; A bucket truck; A loudspeaker truck (with a microphone that kids could talk through): A flatbed tow-truck with a new car with a bow on it (and a working flatbed); A box delivery truck; A garbage/recycling truck; A diesel locomotive engine; A track-inspector truck; A double-trailer semi; An intermodal truck with cargo box; An oil tanker ship (they haven’t done one as their main offering since the 1960s), A surveyor’s truck with launchable drone. Imagine all of those done up in the HESS Oil green-and-white livery.
Any of those would look better than a pair of size-mismatched race cars, and that list took longer to type than it did to think up. You have to wonder what they were thinking.
Having said that, completist collectors who want to keep their streak going and people who look at the photos here and still think that it’s a good deal can order the 2025 HESS “Truck” HERE.








It’s another busy weekend as Bridge Day happens at The New River Gorge on Saturday, and that’s after Thursday’s ArtWalk in Downtown Charleston, and there’s just tons of STUFF TO DO all weekend…even though many of us will be glued to the TV to watch Young Frankenstein on Svengoolie Saturday night. Thursday’s ArtWalk is listed as running from 4 PM to 7 PM, so be aware of that if you are inclined to attend.
To hear music in an alcohol-free enviroment, see what’s happening at 











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