The PopCult Toybox
So, last year I wrote about how disappointing the annual Holiday HESS Truck was. You may remember it. It’s one of my most-read posts from the last ten months, and it seems like thousands of folks who read it have stuck around to keep reading PopCult.
I am very happy to report that the folks who do the HESS Trucks have had a major rebound, at least with a new bonus, limited-edition two-truck set.
When I say “limited-edition,” I’m not kidding. This set went on sale Monday morning, and I’ll be surprised if it doesn’t sell out by next week, if not earlier, even at double the usual price of their holiday truck.
That’s why I’m devoting a whole post to it today. I know it’ll be long gone before The PopCult Gift Guide begins in November (and to clarify, this is a special bonus set, there will be another holiday truck unveiled sometime in October).
To save myself some typing, I’m just going to quote most of the press release here:
A New Chapter in the Hess Toy Truck Story:
The special 2026 Hess Collector’s Edition Tanker Trucks marks the beginning of a new chapter for the Hess Toy Truck as a Hess family business. Created in extremely limited quantities, this newest Hess Toy Truck Collector’s Edition commemorates more than 60 years of a proud and beloved heritage and affirms the tradition’s future for generations to come. Carried forth on a foundation of unmatched quality, superb craftsmanship, innovation, and an endless determination to be ‘better than ever’, this new Hess Toy Truck is the most impressive vehicle ever created by Hess, with a look unlike anything before.
The larger, free-rolling, triaxle Modern Tanker pairs the first-ever matte-green body finish with a stunning, chrome-colored reflective finish that sparkles from every angle, enhanced by a remarkable array of multicolor lights that flash in 6 unique patterns. Realistic sound effects bring this already impressive toy to life, along with a cargo tank rear door and slide out loading ramp that allows for easy deployment of the Vintage Tanker.
The Vintage Tanker creates a powerful connection between the Company’s origins and its future. Inspired by the early Hess fuel delivery trucks, it features the premium matte green finish and yellow accents that ring true to the original Hess vehicles. It’s accented with sparkling chrome-look embellishments, lights, and a pull-back motor that propels it into classic action play.
The 2026 Collector’s Edition Tanker Trucks sets a new illumination record for a single Hess Toy release, with an incredible 137 lights and 6 unique animated lighting patterns; and it includes 5 individually activated sound effects.
Each set is carefully packaged in a specially crafted display box which includes a removable display base, a Certificate of Authenticity, and a special printed message from John B. Hess commemorating this milestone release, making it an ideal gift and coveted collectible.
MODERN TANKER
Sparkling chrome-colored reflective coating on all surfaces traditionally finished in white—a first for any Hess vehicle
Premium matte green finish on the cab and body—a distinctive non-gloss, premium surface treatment.
109 working lights with steady and flashing modes—the most lights ever on a single Hess vehicle.
6 unique flashing light patterns – the most ever on a single Hess vehicle
5 realistic sound effects, including 4 cab-top activated sounds (engine start/idle, horn, back up alert, fuel pump) plus a ramp-activated hydraulic sound
Rear door opens to deploy an internal loading ramp for the Vintage Tanker
6 free-rolling wheels on 3 axles
3 AAA Energizer® batteries included
Approx. size: 13.625” L x 4.5” W x 4.875” H
VINTAGE TANKER
Inspired by early Hess fuel delivery trucks
Premium Matte green finish – with yellow accents that are true to early Hess fuel delivery trucks
Highly reflective chrome-look embellishments
28 bright, steady-on lights
‘Pull-back and release’ motor for classic action play
6 wheels on 3 axles
Designed to load into and deploy from the Modern Tanker
3 A76 (LR44) Energizer® button cell batteries included
Approx. size: 5.75″ L x 2.125″ W x 2.0″ H
COLLECTOR-GRADE PRESENTATION
137 total lights across both vehicles—the most ever in any Hess release
Certificate of Authenticity
Premium display-ready packaging with silver reflective foil detailing and removable display backdrop featuring the New York City skyline as seen from the shores of New Jersey, where the Hess Toy Truck story began
Printed message from John B. Hess commemorating this milestone
The 2026 Hess Collector’s Edition Tanker Trucks is sold exclusively at HessToyTruck.com for $69.99 plus tax, which includes Energizer® batteries and free standard shipping.*
To be fair, following last year’s dud, the race car set, HESS has released another nice fun plush car (a monster truck), as well as the already-sold-out HESS Minis, which came and went earlier in the summer, and both of those were really well-done.
This limited edition is really a home-run of a collectible. The very first HESS Truck was a tanker, in white, green and yellow, and the vintage tanker in this set is a really nice homage, updated with matte green and chrome.
The larger tanker is more modern and very impressive. This is an extremely nice addition to any HESS collection, and you can order it HERE.
This year’s releases leave me very optimistic about what HESS has in store for the holidays, and make me think that they may regain their spot opening up The PopCult Gift Guide.

































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