The PopCult Toybox
This week we have a topic of utmost importance in the world today: Just what IS the difference between a Labubu and a Lafufu?
The Labubu is a small plush toy with a vinyl face made and sold by Pop Mart. Last year these nifty little critters, formally known as “The Monsters,” part of the every growing empire of Pop Mart’s small plush and bag clip creations, became a massive worldwide pop culture phenomenon.
There was a level of hysteria not seen since the heyday of the Cabbage Patch Kids in the 1980s. Pre-teens and adults alike went to ridiculous extremes to get rare collectible variants. Some fell victim to a mania and there was even a gambling element as some of these little plush dolls were sold only in claw machines that took hundreds of tries to obtain.
There were interventions and concerned psychologists and of course we had the usual right-wing looney preachers declaring them to be demonic because of their appearance.
But what captured my attention was the emergence of The Lafufu. These are knockoffs of the Labubu, sold in kiosks, convenience stores and other establishments that definitely aren’t Pop Mart, and to an unsuspecting person (or parent), they look exactly like a Labubu.
But they aren’t. There are rumors and conspiracy theories floating around out there: Maybe these were made by Pop Mart to create a “budget line” to capture the market share that would normally be lost because the original Labubus are not cheap (most go for around thirty bucks). There is also a theory that these are made by Pop Mart, but only to be sold in territories where they don’t have a retail presence. If they aren’t made by Pop Mart themselves, maybe they’re made by one or more of their suppliers (this would not be the first time this happened). Perhaps these are part of a worldwide organized crime operation that got involved because these are just as lucrative as drugs, but not as risky.
Most likely these are the product of one or more companies based in China that devote their all their efforts to creating bootleg knockoffs of whatever is a hot product that they can pass off to less demanding retailers who just want to get in on the act cheap.
Being a connoisseur of knockoff toys, over the last year I picked up a few of the Lafufus during my travels. What struck me as interesting was how the retailers who did sell these made no effort to hide the fact that they were knockoffs. They were either clearly labelled as “Lafufus” or I was told by the person behind the counter when I was paying for them.
I should interject here that I was turned on to the whole Labubu phenomenon by my friend Pixie, who filled me in on all the pertinent details about Labubus and Lafufus and added more background, like the fact that all Labubus are female, save for one, who is their brother and is extremely rare.
I suppose this makes breeding them rather ill-advised.
It was making a short video unboxing for Pixie that led to this column. You see, last December, when Mel and I were in Chicago, we visited a real, honest-to-god, Pop Mart. While there, I picked up a real Labubu in the “Exciting Macaron” assortment. I already had a Lafufu from that assortment that I’d picked up in Nitro last year. I’d intended to compare them, but life got in the way, and I didn’t get around to opening the real Labubu until yesterday.
When I did…I was struck by how close the Lafufu copied the original, but also how many major differences become obvious when you look at them side-by-side.
And that is what this photo essay is about. It’s the Battle of “The Monsters,” as we compare the real Labubu with the bogus Lafufu. I realize that there are likely hundreds of thousands of videos on this subject available on Tik Tok, but being an old fart means that I haven’t seen any of those yet. So this is all new to me.
Prepare for a lesson in Labubury as we dive into the photos…

The Labubu is on the left, the Lafufu is on the right. Note that the Lafufu box is noticeably smaller, and is colored differently. It looks like they scanned the original box, color-corrected it badly, and shrunk it down slightly.



























At 3 PM (EDT) on Curtain Call, Mel Larch brings you the second of two episodes devoted to The Book of Mormon, which celebrates fifteen years since its Broadway debut this year. Written by South Park creators Trey Paker and Matt Stone, with music by Robert Lopez, who went on to compose the music for Disney’s Frozen, The Book of Mormon still plays to sellout crowds, and has an ongoing national and international tour. The show is so popular that it played in Charleston twice already.
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