The PopCult Bookshelf
Flex Mentallo: Man of Muscle Mystery
by Grant Morrison and Frank Quitely
Vertigo/DC Comics
SBN-13: 978-1401247027
$14.99
Kept out of print for years because of a frivolous lawsuit from Charles Atlas, Flex Mentallo: Man of Muscle Mystery is an early work by the team of Grant Morrison and Frank Quitely (All Star Superman, We3), and it’s ultimately a confounding and bizarre meditation on the nature of the super hero in the post-Alan Moore and Frank Miller world.
Flex Mentallo himself looks like a cross between Bruno Sammartino and Sean Connery as “Zardoz.” He is unabashedly swiped from the bully in the old Charles Atlas comic strips.
This series is an uber-meta parody of comics history, particularly the infamous “Insult that made a man out of Mac” comic strip that was used to advertise Charles Atlas fitness routines. This series, while brilliant on many levels, may hold little appeal for anyone who isn’t immersed in the history and vocabulary of comics. When your main character is a parody of an ad that hasn’t run in comic books for thirty years, you’re in pretty esoteric territory. A lot of effort goes into building in-jokes that hardly any casual comics reader will get. Continue reading
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