Yes, Disney has acquired Marvel. Mickey Mouse will own Spider-man. I’m posting the press release after the jump, but here’s a few predictions about what this will mean:
When Marvel’s movie deal with Paramount expires (this deal includes Iron Man, The Hulk, Captain America, Thor and The Avengers), Disney will take over distributing Marvel’s movies.
The cable channel “Disney XD,” which used to be called “Toon Disney,” will be renamed “The Marvel Channel” within a couple of years.
Some of the Disney comic book properties currently with Boom! Studios will move to Marvel, but not all of them.
Marvel charactes will exit Universal Studios theme parks and move to Disneyland and Disney World.
The toy licensing deals will take years to unravel. Mattel currently holds the master toy license for Disney (and for Marvel’s rival, DC Comics) while Marvel is in a multi-year toy licenisng deal with Hasbro. This could prevent some cross-merchandising for a few years.
However, that doesn’t mean that The Disney Store won’t get exclusive Marvel product, if that chain even stays in business.
This is all speculation, but most of what I wrote could be considered “educated guesses.” It will be, as the Chinese curse goes, interesting times.
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