The PopCult Toybox
This post is a flashback to twenty years ago. Twenty years and three days ago, to be exact. The first part of this post is an exact repost of the first mention of Captain Action in this blog. After that, I will bring you up to date on the adventures of The Good Captain and The Bad Doctor…

When I was a kid, there was one toy that I wanted more than anything—the Dr. Evil Gift Set! It was really called the “Dr. Evil Lab Set”, but “gift set” sounds so much funnier when matched with “Dr. Evil.” Anyway, this set filled me with an early instance of what I have come to call “toy lust.” I haven’t managed to lose that affliction as an adult, either. I wouldn’t write so much about toy collecting if I weren’t so heavily under the influence of it.
This is not the lame Dr. Evil from the Austin Powers movies. I’m talking about the REAL Dr. Evil–the blue-skinned guy with the bug eyes and exposed brain who came from Alpha Centuari to fight Captain Action. (The guy in the movie is just a bald parody of Lorne Michaels.)
The blue Dr. Evil was Captain Action’s worst enemy! Super-intelligent and capable of destroying the world, he could kick the movie Dr. Evil’s butt.

Recalling Captain Action
As a reminder, since not many people remember him, Captain Action was a GI Joe-sized action figure made by Ideal Toys. His gimmick was that you could buy costumes (with cool, head-covering rubber masks) that allowed you to dress Captain Action as an impressive variety of other superheroes. A quick change of clothes and the Captain could turn into Superman, Batman, Spider-man, The Phantom, The Green Hornet, and other larger-than-life icons. He was one of the coolest toys every made.
But I digress.
For Christmas 1968 I really wanted the Dr. Evil Gift Set. It came with Dr. Evil, two disguises, a lab coat, and the evil hypnotic eye. In 1968, I already had Captain Action and I really wanted a bad guy for him to fight. Santa (in the form of my parents) had the not-so-good Doctor on lay-away at Arlan’s Department Store (now the site of Sport Mart on the South side of the Patrick Street Bridge. But before they could pick him up, Arlan’s burned to the ground. Nobody else in town had Dr. Evil, so for Christmas, and I wound up with a Marx Chief Cherokee. Talk about a letdown.
Evil Reappears
Fifteen years ago, a mint-in-box Dr. Evil Lab Set would set you back more than two grand. I haven’t checked the price lately, but I think that if you want one now, you have to sweeten the pot with your firstborn or a kidney or something. So I went without Dr. Evil in my collection… until 30 years had passed.
In 1998, a company called “Playing Mantis” was making a name for themselves by bringing back some of the beloved toys from the ’60s and ’70s. They’d already revived Johnny Lightning cars and the Evel Knievel Stunt Cycle, when word leaked out they were thinking about bringing back Captain Action.
I was jazzed. After tracking down and pestering their PR person, Suzi Klimek, I got the story in TOY TRADER Magazine and scooped the toy press in trumpeting the return of one of the most collectible toys from the ’60s superhero boom.
And because I was writing a monthly column about action figures, I was sent complimentary copies of Captain Action and Dr. Evil to review.
I waited 30 years to get my hands on Dr. Evil, and of course I gave it a glowing review. You don’t want to cross Dr. Evil!
Even without the goodies from the Lab Set (just to get the Hypnotic Eye on eBay will cost you more than a Kia), this was a very satisfying moment. As I type this, Dr. Evil is watching over me from his spot of honor in my office.
And that’s why I collect toys. It’s either the warm, fuzzy feeling of recapturing my childhood, or the trauma caused by not getting Dr. Evil when I wanted him. One of these days I’ll tell you about how it took me 25 years to get a DEVO “Duty Now For The Future” T-shirt.
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So, since this post went live, during the first month of PopCult, many, many things have happened with Captain Action and Doctor Evil. Also, Sport Mart has long since gone under and I think the building now hosts some kind of indoor bouncy house or trampoline park.
On the first annivesary of this blog, I posted this brief update, which linked back and also took you to another blog, which sadly, is no long with us. Still, we have this cool graphic.

In observance of our anniversary week here at PopCult, our pick for Cool Toy Of The Week is one of my favorites from my childhood. In fact, I wrote about Captain Action and his nemesis, Dr. Evil, last year right here and here. The reason I’m picking Captain Action again is because Robby Reed, over at Dial “B” For Blog, is in the midst of a six-part series of articles on the good Captain, and I can just link to it, and let him do all the work. Read the first installment here, the second here, and then check back to his blog every day for the next four parts!
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Back to Dr. Evil, at the 2024 WonderFest in Lousiville, I met Daniel Roebuck, an actor of no small career, and a fellow fan of Captain Action. When I told him how we knew each other online, he immediately sent me to the dealer room to gaze at something…it was the first time in my life that I actually laid my eyes on a real, mint-in-box, Dr. Evil Lab Set…

So, the cool thing Danny sent me to gaze upon, hiding amid Ricky Puckett’s booth (I know Ricky from The Kentuckiana GI Joe Expo) was an absolute dead-mint condition Dr. Evil Lab Set.
I got to see Ricky’s Lab Set a few more times before he sold it earlier this year, shortly after the Kentuckiana WinterFest show. Had I been insanely rich, I would’ve snapped it up, even at more than five grand.
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Catching up more over the past two decades, in 2007 I reviewed a reissue of the Aurora Captain Action model kit. The links in that article need to be updated. In fact, you can expect more than a few dead links to show up in the posts I link to in this post. I featured Captain Action commercials in a Sunday Evening Video in 2008, but that post has so much dead code in it that I’ll probably just refurbish it for a new SEV post this weekend instead of linking it here.
In 2011 I reviewed a Captain Action comic book with a local connection, and broke the news of a revival of the beloved action figure at retail. The following year I wrote in depth about that revival, HERE, HERE and HERE and the following year I reviewed a pulp novel about Captain Action HERE.
The 2012 revival, at Toys R Us and hobby shops, came and went with some moderate success, but then there were a series of other attempts to revive Captain Action in other formats, as a four-inch figure, and as a stylized Pop-type figure. We even had a Captain Action Cat comic book. I’m not going to hunt down all the links, but if you’re curious, you can use the search function of this blog. I’ve written about the collection of his comic book adventures, the big 2012 revival at Toys R Us, the reproduction of his card game, his life as a 4-inch action figure, and some of the teases and hints at previous editions of SDCC (that’s the San Diego Comic Con, by the way).
In 2015 I proclaimed Captain Action to be one of the holy trinity of action figures, alongside GI Joe and Johnny West. I stand by this.
In 2016 I caught up with Ed Catto and Joe Ahearn, the stewards of Captain Action Enterprises at Toy Fair in New York, and posted a quick video interview.
An ongoing high-end collectible revival of Captain Action has been in the works for much of the past decade. We told you about it in 2018, and last year, with Captain Action Enterprises now working with LBO, it seems like it’s just about to happen.
I think Captain Action is one of, in not THE coolest action figure of all time.
And I’ve been writing about him and Dr. Evil for twenty years to prove it.
Full disclosure here: If you count when I wrote about him for Toy Trader Magazine, I’ve been writing about Captain Action since 1998. Now I feel old.
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