Booji Boy Action Figure
by Super 7
Around $20 from online retailers like Amazon, Big Bad Toy Store, Entertainment Earth and Toy Wiz

Today’s first entry in The 2025 PopCult Gift Guide is the perfect gift for the devout DEVO fan in your life, this four-inch action figure of Booji Boy (pronounced “Boogie Boy”–the “J” has a hard “G” sound, like Google, Giggle or gif)  is so delightful that it might distract them from taking one look at US politics and yelling “DEVO WAS RIGHT!” all the time.

This is the fifth of Super 7’s ReAction figures based on Akron’s future-telling band, and it was a bit of a surprise. I was sort of expecting that they’d do Alan Myers, the former drummer and last of the original members of the band’s classic line-up, but he left the band nearly forty years ago, and subsequently passed away, so there may have been issues getting his likeness rights.

However, Booji Boy is a remarkable replacement. He was the band’s mascot, deputy and the embodiment of everthing DEVO warned us about. Let’s look at the product details:

The infantile spirit of Devolution, Booji Boy, in all his glory…delivering his important message from the edge of humanity’s decline.

This articulated, 3.75” scale ReAction Figure is inspired by Devo’s 1976 short film and features Booji Boy in a metallic silver jumpsuit, armed with microphone and synth device accessories.

He’s ready to make noise and stir things up, reminding us that Devolution is real!

Packaged on a full-color, blistered cardback that channels Devo’s early years, this figure is the perfect way to bring a little de-evolution into your display. Add Booji Boy to your ReAction lineup—before it’s too late for critical thought!

Booji Boy – who used to be the devil boy – has been reborn! And he’s coming out tonight, he’s here tonight, and he’s going to sing with Devo. Booji, whereever you are, come out here tonight!

This figure is 3.75” scale with five points of articulation, a silver jumpsuit and includes microphone and synth device accessories, and comes packed on a full color, blistered card back.

In case you aren’t familiar with Booji Boy, here he is in France, in 1978, performing the classic ballad, “The Words Get Stuck In My Throat” (from the classic film, War of the Gargantuas), backed by DEVO.