Jay Ward’s Animated Cereal Capers
by Kevin Scott Collier
Cartoon Resarch Books
ISBN-13 ‏ : ‎ 978-1976576843
$8.95 Available from Amazon

Next up is a slim and wonderfully concise look at the classic cereal commercials created by Jay Ward, the man behind Rocky & Bullwinkle. This is the perfect gift for the fan of candylike breakfast cereals and fun pop culture from the 1960s on your shopping list.

Cartoon Research presents “Jay Ward’s Animated Cereal Capers.” The origins, history and adventures of Cap’n Crunch, Quisp and Quake, and King Vitaman, cartoon commercials produced by Jay Ward Productions from 1963 to 1983.

Included inside are original sketches, animation cell art work and complete episode title listing. It’s a fun book that’s guaranteed to stay crunchy even in milk.

The 56 pages (for a price cheap enough to be a stocking stuffer) are sweet enough to give you cavities, and reliable enough to be a valued reference guide for folks who spend an inordinate amount of time talking about breakfast cereal.

While you can find all the commercials mentioned in this book on YouTube, there is a DVD of dubious legality that could make a good, cheap companion gift. You can find it HERE. If you just want to see some classic Quisp vs. Quake commercials, go HERE.