It’s an odd mix of pop culture topics, and I have to admit that I was a bit surprised by our most-read story, because to be honest, I didn’t think that it would be quite the powerhouse it turned out to be. I think the main reason that this post was our most-read has a lot to do with the fact that nobody else seems to have covered this story on the internet, at least not without linking to my post.
Here are the top-six stories in PopCult for 2018:
1) Monster High Closed
Mattel’s strange decision to abandon what recently been a two-billion dollar a year brand continues to mystify industry observers and die-hard collectors of Monster High. As the year ended, it was clear that Monster High was done, at least for now. You can read the original story HERE, and a follow-up HERE. What was strange about this story was that, while it did initially garner a lot of hits, around the time of the San Diego Comic Con, the number of people reading it daily almost tripled, and stayed that high through today. It remains in the top-three or five PopCult posts read every day.
The only product available in Walmart or Target was leftover items that shipped early in the year. K Mart stores (those that are still open) had some Monster High dolls in stock, but those were items that initially shipped to other retailers in 2017.
As the year progressed, Mattel’s strategy seemed to be to discontinue any fashion doll line that might compete against their star brand, Barbie. Their CEO made a remark in one interview that fashion doll trends today, aside from Barbie, only had a shelf-life of two or three years, so their plan was to pull the plug early and move on to what they hoped would be the next big thing. It seems to have become a self-fulfilling prophecy, as Mattel has seemingly shut down lines that still have a lot of life left in them.
Mattel wound up pulling the plug on their Enchantimals line even sooner than expected, barely hitting the nine-month mark at retail with that concept.
However, Barbie sales were up 11 %, so perhaps in the short term, Mattel’s plan was working. It’s just a shame that Barbie’s resurgence seems to have been built on the corpses of Monster High, DC Superhero Girls, WWE Fashion dolls and Ever After High.
It’s still possible for Monster High to be revived, but with lines like Super Monsters and Vampirina eating up market share, it may be to late for a return from the dead.
2) The John K. Story
John Kricfalusi, the creator of Ren & Stimpy and Ripping Friends was accused in print of engaging in unacceptable and irredeemable behavior. There are no reasons to doubt any of these accusations, and I wrote about them HERE.
The only update to this is that Kricfalusi issued a public statement in May, that only made things worse. The first page of his statement read like a reasoned, if tepid apology, and had he stopped there, may well have been the best that he could possibly have offered in the way of a public apology.
Unfortunately, his statement continued for an additional ten pages that showed off the worst of his delusional and narcissitic personality. It pretty much confirmed that, not only was every accusation about him true, but that he had yet to learn anything from the experience or change in any meaningful way.
3) The Marx Toy Museum
The Marx Toy Museum in Moundsville closed in 2016, which you can read about HERE. In 2017 the museum re-opened to allow American Pickers to come in and visit and buy some classic Marx Toys from the museum’s founder, Francis Turner. You can read about that visit HERE, and see a couple of videos about their encounter with Big Loo HERE.
The episode of American Pickers featuring the Marx Toy Museum originally aired in November, 2017, but every time this episode gets repeated, thousands of people flock to Google and find their way to PopCult to read more about it.
For now the museum is still closed, but it usually re-opens on a limited basis during the annual Marx Toy Convention, which is held nearby in Wheeling at The Kruger Street Toy and Train Museum. We expect to pop in for a quick visit this June, and you can see some of last year’s convention coverage HERE.
Eleven-and-a-half months ago PopCult lost a friend, Rhonda Baffes, the proprietor of the Bizarre TV Roku Channel. Rhonda succumbed after a long battle with cancer, and her channel, which she’d programmed to run on auto-pilot, kept going for several months following her death.
5) Captain Marvel vs. Racism
Last summer, following DC Comics’ decision to cancel a deluxe hardback collection of the first long-form serialized comic book story, “Captain Marvel vs. The Monster Socieity of Evil,” I managed to procure a copy from public domain comics re-publisher, Gwandanaland Comics, and reviewed it HERE. My conclusion was that, due to the overwhelmingly racist elements in parts of the story, it was a wise move by DC not to put this out in advance of their big “Shazam” movie.
Sadly, after I discovered Gwandanland and started buying up their collections of classic Captain Marvel stories, it was discovered that those stories may not be in the public domain after all, and they discontinued their Marvel Family series. They remain a wonderful source for reprints of great Golden Age comics, just with a little less of the stuff I really, really like.
Marty Abrams’ MEGO returned to mass-market retail after more than thirty years in limbo, and you can read our coverage of that return HERE, HERE, HERE and HERE. It was a pretty big deal in the action figure collecting world, and fans are waiting for the arrival of the fourth wave of figures, currently expected sometime around March.
There were other big stories in PopCult in 2018, the saga of The Bakery, the end and fizzzly resurrection of Toys R Us and lots of your PopCulteer’s travel adventures. We’ll take a look at some of those tales of pop culture next week.