Last month when your PopCulteer and his lovely wife visited Chicago, we made it a point to stop by Rotofugi, a store/art gallery specializing in designer toys.  We’ve been going there for at least ten years, but it’s been nine years since the last time I posted a photo essay showing off all the cool plastic wonders and delights, so we’re going to correct that now.

We saw everything from small blind-box figures that were only a few bucks to medium-sized figures in the ten to twenty-dollar range to gigantic designer statues selling for several hundred dollars.  Of course, there were all sorts of cool things at all points in between, including ReAction figures, Vinyl Idolz, blind-boxes, weird plush, enamel pins, Tokidoki, Pusheen, and way more than I could possibly list here. It was overwhelming for collectors like us.

While it was amazing to visit Rotofugi in person, if you can’t make it to Chicago, head over to their website where you can find all sorts of cool items that you didn’t know you needed.

This is, of course, some of the coolest stuff on the planet and it was an amazing treat to get to go back to Ground Zero for epic cool-assed weirdness and the world’s niftiest trinketry.

Keep in mind that I took these photos more than a month ago. They have new stuff coming in all the time, and a lot of cool things sell out quick, so if you go, you might find a whole different assortment of awesome plastic treasures.

If you do make it to Chicago, you can visit Rotofugi at 2780 North Lincoln Avenue. I’ve got a ton of photos today, and not all of them will have captions, but I’ll try to interject a few witticisms to keep you on your toes.

Count Calorie straddles the line between beloved cereal mascot and latter-day King of Rock.

I’m not Labubu literate enough to tell if these are real Labubu, Labubu competition or simply Labubu adjacent. I offer this with no elaboration because I would not want to make a Labubu boo-boo.

A generous assortment of Gozillies. I have to admit…I only bought two of them. Confession time: I already had nine of these. I mean, heck, they’re Godzillies! Just look at ’em!

Hugging plush can help calm your nerves and relax…for the most part.

Cool! Wait…I already have these.

Let the blind-box bonanza begin (the one in the middle says “Hi” to Ann Magnuson)

A special blind-box assortment dedicated to our current government. The next few photos of cool blind-box toys will be presented caption-free as your humble blogger is interrogated…


Squidward, Mel and Rudy, saying howdy to our friend, Pixie, In Liverpool. I might tell the story behind this photo. I might not.

The really cool stuff they keep behind glass.

“The name’s Banana, Warhol Banana.”

Prepare for a selection of caption-free photos of designer vinyl toys…

Of course they had Pusheen.

I have to admit, I was sorely tempted, but this is sorta heavy and we were walking the better part of a mile back to the hotel.

Of all the cool enamel pins available, Mrs. PopCulteer chose the Godzilly with Cup Noodle. I have converted my wife into a Godzilly fan!

The cool thing about Super 7’s ReAction figures is that they seem to have something for everyone.

Im not collecting these, but I think Big Bird would fit in pretty well with my Godzillies.

We will leave you with a sliver of their Tokidoki assortment. You really need to experience Rotofugi in person. It’s a really cool toy store. Need I say more?