Rudy Panucci On Pop Culture

Disney Store MINI Brands Coming To Target Soon!

The PopCult Toybox

For over a year I’ve been telling you about ZURU’s 5 Surprise Mini Brands and their spin-offs, Toy Mini Brands and Mini Fashions. They have exploded in popularity and become one of the hottest collectibles on the market. Kids are snapping them up just to collect, while adult hobbyists are grabbing them for dioramas for their Barbies and GI Joes.

It’s become a cool pop culture phenomenon that’s been featured everywhere from The New York Times to Slate to CBS News.

Now we have a new entry from ZURU, a collaboration with Disney. That means a whole new batch of minature collectibles featuring Star Wars, Marvel, Pixar, Disney Princesses and of course Mickey & Friends will be coming your way in the 5 Surprise Mini Brands: Disney Store Edition.

{UPDATE: You can pre-order Disney Store Edition Mini Brands directly from Target now at THIS LINK}

There’s even a tiny Grogu (Baby Yoda), which is also available as a rare gold variant.

As soon as we get our hands on these, we’ll bring you an unboxing video here in PopCult, but for now, check out the press release with all the important details:

Exact Replica Miniature Collectibles from Marvel, Disney Princess, Pixar, Mickey & Friends, and Lucasfilm, To Debut in 5 Surprise Mini Brands: Disney Store Edition

LOS ANGELES – Award-winning toymaker ZURU has collaborated with Disney to miniaturize some of the most beloved Disney products, in 5 Surprise Mini Brands: Disney Store Edition. Perfect replicas of favorite toys from Marvel, Lucasfilm, Disney Princess, Mickey & Friends, and Pixar offered exclusively by Disney will debut in miniature form, down to the barcode, in the latest capsule collection of ZURU’s wildly popular, highly sought-after Mini Brands portfolio.

“The appeal of Mini Brands is truly a global phenomenon, with more than three billion views of surprise videos to date,” said Aneisha Vieira, Global Brand Director of ZURU. “There is no doubt the addition of rare Disney Store Exclusive Toys from Disney’s treasured portfolio of brands will take our collectible frenzy to new heights and make 5 Surprise Mini Brands: Disney Store Edition the ultimate collector’s item.”

With each 5 Surprise Mini Brands: Disney Store Edition, collectors, kids and Disney fans will experience the thrill of unwrapping, peeling and revealing five mini toys and toy store accessories, to recreate a tiny Disney Store of their own! The first Series features more than 70 minis, plus ultra-rare gold minis, including the likes of Marvel heroes Spider-Man Talking Action Figure (also available as a Super Rare Gold variant), Iron Man Action Figure, Marvel Toy Box and Captain America Shield, Star Wars C-3P0-inspired Die Cast Figure and R2-D2-inspired Talking Figure, and Pixar fan-favorites Woody Talking Action Figure, Buzz Lightyear Talking Action Figure (including a Super Rare Gold variant) and Lightning McQueen RC Car.

The line also includes Disney Princesses like the Disney Animators’ Edition Snow White and Belle Classic Doll as well as a selection from Mickey & Friends, and more.

Launching first to market at Target for the month of February 2022, 5 Surprise Mini Brands: Disney Store Edition are priced at $7.99 and designed for ages four and up.


  1. Thomas Wheeler

    So much tiny little coolness! 🙂

  2. Cathy J Goodson

    we love the minibrands Disney toys. 😁😁😁

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