The PopCult Toybox

Pre-Toy Fair News

The New York Interntational Toy Fair kicks off this weekend, but people are already starting to leak images of the cool toys headed our way.

You can expect PopCult to be toy-heavy for the next week or two as we do our best to bring you as much news as possible.

We’re kicking things off today with some updates on stories we brought you a few weeks ago, plus some other cool news.

GI Joe: Classified Series

Hasbro will be releasing 6″ “Marvel Legends” scale figures based on GI Joe this summer. Images of a convention exclusive figure of Snake Eyes have turned up on social media, and we have them for you here, so you can get an idea of what to expect from “GI Joe: Classified Series.”

Thanks to Thomas Wheeler for bringing these to my attention.

As you can see, it’s a clever package design, with a star-shaped window that wraps around five sides of the box. The foam insert and extra weapons are part of a convention set, but the box you see is pretty much what will hit stores.


It’s still not clear if there will be an additional 4″ line of figures, possibly licensed to another company, or if there will be an additional line based on the Snake Eyes movie that’ due out this fall.

AEW Unrivaled Action Figures

We have the first photos and a cool video of the new All-Elite Wrestling figures, which should be in stores this summer from Wicked Cool Toys/JazWares. The first assortment will include Jericho, Cody, Brandi Rhodes, Kenny Omega and both of The Young Bucks.

Future assortments will follow, with Jon Moxley, Luchasaurus, Dr. Britt Baker, MJF and more. You can see the first wave being presented to the AEW wrestlers in this video…

Let’s look at the photos of the first wave, interspersed with quotes from the press release…

AEW UNRIVALED collectible action figures will boast 25 points of articulation, real 3d scanned likenesses and a variety of accessories and authentic ring wear. With multiple Waves per season, fans can collect the stars of TNT’s new, popular weekly show AEW DYNAMITE, including MJF, Darby Allin, Dr. Britt Baker, Brandi Rhodes, Hangman Page, Jurassic Express and many more.

Each Wave will include limited edition and rare variants to add chase and elation to every release.

Other authentic items for Fall 2020 will include the AEW UNRIVALED: Action Ring to play-and-display UNRIVALED figures and the AEW World Championship Title Belt, with even more formats and innovations in development for future seasons.

“AEW has very quickly become one of the most provocative, engaging and relevant wrestling brands of all time. It is a league embraced by generations of fans and collectors in a genre with a huge appetite for authentic product,” said Jeremy Padawer, EVP / Partner Jazwares. “We plan to build out the kind of program that can appeal both to the display collector and also to younger fans who want a tangible way to play and interact with their heroes,” said Michael Rinzler, EVP /
Partner Jazwares.

“When AEW launched just over a year ago, we couldn’t have imagined there would be a toy line this soon, featuring our wrestlers, making its debut at Toy Fair in New York City,” said Dana Massie, Chief Marketing and Merchandising Officer. “But, we’ve always known from the start that we have the greatest fans in the world, and we’re constantly looking for new ways to positively engage and connect with them in ways that matter. Our partnership with Jazwares ramps up our commitment to fan engagement, and we hope our fans will love the AEW action figures and collectibles representing the personalities who have become part of their lives each Wednesday on TNT, at our pay-per-view events and beyond.”

Steve-O’s Horses

Our last item for today is news that Steve Corn, who owns one of the original molds for the Marx Thunderbolt horse has made up a new batch, and they’re up for order on his website.

I first wrote about Steve’s horses a few years ago, and it’s one of our most-read posts here in PopCult. This new batch of horses was made in deep brown and light gray, and he has bright red tack in stock now,with more colors coming soon.

You can order the new horses made from the orginal mold that Marx used to make Johnny West’s faithful steed over fifty years ago at this link. While you’re there, check out the rest of his site for his cool, hand-crafted 1/6 scale Western gear, and the full story on how he came to own the Thunderbolt molds.

Tomorrow the PopCulteer will be devoted to a detailed review of a new iteration of one of the greatest action figures of all time, complete with photos and exclusive news on what the future holds.