The PopCult Toybox
Officially going on sale today at Target, Mattel’s new line of toys based on the DC Comics animated webseries is comprised of highly-articulated Action Dolls, Action Figures, playsets, role-play and flying action figure. DC Superhero Girls looks to be a huge hit.
This new line of Action Dolls empowers girls to explore the same play patterns as boys, with cool superhero figures like Wonder Woman, Batgirl, Harley Quinn and more.DC Superhero Girls tells the adventures of Wonder Woman, Batgirl, Supergirl and others as teens at an academy to learn how to use their super powers.
The webseries has been running since last year and this is a line that will not only appeal to girls, but also to crossover superhero action figure collectors and young women who appreciate the positive message.
These are supposed to be on sale now, but have not turned up locally yet. I wold expect them to hit Target’s shelves no later than this weekend.
Check out the video above and the photos below…

The action dolls will come in different iterations, with varying prices, levels of detail, articulation and some with cloth outfits while others are molded-on
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