The PopCult Toybox

Img_5897Officially going on sale today at Target, Mattel’s new line of toys based on the DC Comics animated webseries is comprised of highly-articulated Action Dolls, Action Figures, playsets, role-play and flying action figure. DC Superhero Girls looks to be a huge hit.

This new line of Action Dolls empowers girls to explore the same play patterns as boys, with cool superhero figures like Wonder Woman, Batgirl, Harley Quinn and more.DC Superhero Girls tells the adventures of Wonder Woman, Batgirl, Supergirl and others as teens at an academy to learn how to use their super powers.

The webseries has been running since last year and this is a line that will not only appeal to girls, but also to crossover superhero action figure collectors and young women who appreciate the positive message.

These are supposed to be on sale now, but have not turned up locally yet. I wold expect them to hit Target’s shelves no later than this weekend.

Check out the video above and the photos below…

Let's go in for some close ups, shall we?

Let’s go in for some close ups, shall we?

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An elaborate Super Hero High playset with an exclusive Batgirl figure

An elaborate Super Hero High playset with an exclusive Batgirl figure

Packaging for the deluxe Wonder Woman action doll

Packaging for the deluxe Wonder Woman action doll

Supergirl's packaging

Supergirl’s packaging…

...and Batgirl's

…and Batgirl’s

Flying Supergirl toy

Flying Supergirl toy

Wonder Woman

Wonder Woman

More flying toys

More flying toys

Wonder Woman nad her shield

Wonder Woman and her shield

The action dolls will come in different iterations, with varying prices, levels of detail, articulation and some with cloth outfits while others are molded-on

The action dolls will come in different iterations, with varying prices, levels of detail, articulation and some with cloth outfits while others are molded-on

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