The PopCult Toybox
One of the really cool things that we got to see at Toy Fair this year was the I Am Elemental line of action figures geared for a female audience. These 4″ figures are original creations which you will hear about in the interview posted above.
The first series of seven I Am Elemental figures is available now and the second series will be available in the summer. You can also order a deluxe 6″ figure of one of the characters. For more information and to order, visit the I Am Elemental website.