As has been tradition for more than the last decade, the first entry in The 2024 PopCult Gift Guide is this year’s HESS Toy Truck. And this year, their sixtieth year of producing a cool toy truck for the holidays, they’ve gone all-out with a triple-threat twist on a classic toy.

The 2024 Hess Fire Truck with Car and Motorcycle is packaged in a specially marked product box that commemorates their milestone anniversary as the official 60th Anniversary toy.

As has been the case every year, this new heroic emergency response trio is the most feature-packed holiday Hess Toy Truck team ever – loaded with a record number of animated lights, sounds, motors, and chrome detailing. It’s more than a fire engine. It’s three vehicles and a light show.

The classic red, cab-forward, aerial ladder Fire Truck is remarkably embellished with white body side striping, glistening chrome details, emergency light bar, searchlights, and a towering ladder. Each of the 4 cab-top buttons activate a unique realistic sound (truck horn, European emergency siren, traditional emergency siren, engine start/idle) synchronized with a different animated light pattern. A switch on the chassis underside enables the truck’s 43 brilliant red, white & blue emergency lights to operate in steady or flashing mode. The triple-tier aerial extension ladder, with click-turn 360˚ rotation and 60˚ elevation, extends to over 15”. The ladder is flanked by two super bright multi-directional searchlights, each with click-turn 180˚ vertical and 270˚ horizontal rotation for maximum search visibility. Two illuminated transport holds house the fire chief car (accessed through a button release rear lift gate and a pull-out ramp which triggers a motion-activated hydraulic sound) and the motorcycle (which can be accessed with a quick press of a button above the dual-purpose fold-down ramp doors on either side of the truck). As the official 60th Anniversary Hess Toy Truck, a special commemorative illuminated ‘60’ insignia is embedded into the front grille and embossed on each of the side ramp doors.

The red Fire Chief car sports ‘racing-style‘ white striping. Completing the sleek design is a rear spoiler, tinted windows, and chrome accessories – including emergency light bar, front and rear bumpers, and wheel covers. A switch on the underside of the chassis activates the 37 multicolor grille, bumper, emergency, and side running lights in steady mode. The speedy pull back motor propels the car for a quick response to any emergency!

The red rescue-style motorcycle carries a rider clad in a safety suit with contrasting white piping and chrome firefighting backpack. A turn of the rider’s helmet activates the 4 head and taillights in steady-on mode. The ‘rev-and-release’ friction motor propels the high-speed bike forward in flat or wheelie position!

The 2024 60th Anniversary Hess Fire Truck with Car and Motorcycle is sold exclusively at HessToyTruck.com for $45.99 plus tax with free standard shipping* and Energizer® batteries included.

It’s a killer toy fire engine, with loads of extras, and it’s a great collectible for kids of all ages.