Maxx Action Bullseye’s Highway Hauler Playset – Target Truck with Lights, Sounds and Accessories: Metal Toy Trailer

Availabe at Target stores

$18 to $28, depending on sales, only at Target

The first entry in The 2025 PopCult Gift Guide, in place of the HESS Toy Truck, is a Target exclusive toy truck, with electronic lights and sounds a metal trailer, forklift and load, so kids can pretend they’re delivering cool toys to their local Target store! It is recommended for the toy truck loving child or adult on your holiday shopping list.

We go to the blurb:

Rev up the fun with Bullseye’s Highway Hauler by Maxx Action! Featuring the iconic Target logo and everyone’s favorite pup, Bullseye, this playset is ready to deliver non-stop excitement. With a working forklift and package to transport, kids can dive into creative play while building fine motor skills. Vibrant lights and realistic sound effects add a dynamic touch to every delivery, making playtime even more thrilling. Simply press one of the four buttons on the cab to set the action in motion, then watch the truck zoom across the floor with its easy-to-use friction motor. Perfectly sized for little hands, this durable truck ensures hours of imaginative fun. Whether it’s racing to deliver packages or hauling important cargo, Bullseye’s Highway Hauler is sure to spark creativity and provide endless entertainment!

Maxx Action vehicles are sturdy and designed for kids, but this one also has collectible elements. It’s more like the original HESS Truck than this year’s HESS offering, and it costs less than half as much. Batteries are included. The truck is friction-powered. The forklift and load are a great bonus and with the Target graphics, it just looks sharp.

This is usually a mere twenty-two bucks, but as I prepare this post, it’s on sale. I have no idea if that sale will still be in effect by the time this post goes live, but it’s worth watching for specials. You can find this in stores or order it online. Prices will vary.

When it camE to picking a new cool toy truck to open the Gift Guide this year, I think I really hit the Target.

Look for another entry later this morning.