The PopCult Toybox
LEGO, with a little help from Warner Bros. Interactive Entertainment and TT Games, is about to stake their claim to a share of the profitable new toy category of videogames with toy components. This fall LEGO Dimensions will invade toy and videogame stores and pose an immediate challenge to Activision’s Skylanders and Disney Infinity for dominance in the next generation of interactive toys.
The PR promises “The Creativity of LEGO Building Meets the Epic Story-Telling of LEGO Videogames for Multi-Dimensional Fun. Fan-Favorite Worlds Converge in One Thrilling Adventure — A Dark Knight, a Wizard, and a Master Builder Traveling Down the Yellow Brick Road is Just the Beginning!”
They’ve already launched a Facebook page and expectation is building months before the toys will be in stores.
Batman, Gandalf and Ninjago? Sure, why not?
LEGO Dimensions is an all-new entertainment experience that breaks the rules of traditional gaming to merge physical LEGO brick building with interactive console gameplay in a manner only imaginable in the world of LEGO games. Launching September 27, 2015, the game will fuse many fan-favorite universes together, including DC Comics, The Lord of the Rings, The LEGO Movie, The Wizard of Oz, LEGO Ninjago, Back to the Future, and many more still to be announced.
What’s worth noting here is that, unlike Disney Infinity, which combines Disney and Pixar characters with other Disney properties like Star Wars and Marvel, LEGO Dimensions will apparently extend beyond the various Warner Bros. properties and include LEGO’s Ninjago and the Back to the Future franchise. The potential for more crossovers is pretty huge since LEGO already has toy deals in place for Ghostbusters and The Simpsons, among many others. The only drawback is that these games will all share the characteristics of the LEGO designs. So rather than a complete crossover, everything will be “LEGOfied.”
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