Rudy Panucci On Pop Culture

A Soft And Cuddly Hess Truck

The PopCult Toybox

The Hess Truck has become a Christmas tradition over the last 50-plus years, even surviving the sale and rebranding of the Hess Oil retail outlets a few years ago. We’ve been including The Hess Trucks in The PopCult Gift Guide for several years. Now Hess has expanded the line into a new area—plush.

My First Hess Truck: 2020 Fire Truck is a squeeze-activated cuddly plush toy firetruck with lights and sounds that will thrill the youngest kids, and the oldest Hess Truck collectors.

Created as a way to provide a fun, high-quality, and affordable toy for families during the holiday season, the original Hess Toy Truck was introduced in 1964. Ever since, the annual release of a new toy truck is a highly anticipated event and a treasured holiday tradition for millions of families.

Now the perfect start to any Hess Toy Truck Collection is here. Earlier this month Hess introduced My First Hess Truck – a soft and cuddly plush toy truck created with younger fans in mind. It’s more than a truck – it’s a playtime pal and a comforting face at night. It’s a collectable connection to the past and a gift they’ll handle with love and never want to be without!

In classic fire-engine red, My First Hess Truck – 2020 Fire Truck is designed with soft, durable, multi-textured fabric that highlights fire equipment detail, and is stuffed with softness to make it the perfect snuggle buddy. A pair of warm, friendly eyes and smiling grill reveal the playful personality of this new and lovable character.

A tap or squeeze of the “nose” activates two delightful sing-along songs; “The Wheels on the Truck” and “If You’re Happy and You Know It”, that both feature cheerful truck sounds and flashing LED lights. The ladder, side exhaust pipes and tires are easy to grasp by little hands, making toting around their new best friend a cinch. And when it’s time to rest those sleepy eyes, a squeeze of the roof lights activates all the truck lights for an auto shut-off 15-minute night light

This newest addition to the Hess Toy Truck tradition is made in highly limited quantities! My First Hess Truck – 2020 Fire Truck is sold exclusively at for $29.99 plus tax. Energizer batteries and free standard shipping are included.

I ordered one as soon as they went on sale last week, and had it in my hands two days later. It’s a great collectible, but also a great toy for toddlers that can work as a nightlight, as well as a beloved toy. Kids will love this fire engine. The music is not annoying, and the lights aren’t blinding. Collectors will want this to complete their collection, and kids will love what may just turn out to be the first of many plush Hess Trucks.

The features of My First Hess Truck include: baby-safe packaging; child-safe padded internal battery enclosure; Soft and durable outer fabric; Squeeze activated lights and sounds; 2 Sing-along songs (“Wheels on the Truck” and “If You’re Happy and You Know It”); Eleven (11) LED lights that work in flashing or steady modes; Night light – steady light mode with 15 minute auto shutoff timer; Mute feature keeps things silent for rest time; Easy-grab ladder; 2020 commemorative year license plate; Personalizeable keepsake detachable gift tag; 3 Energizer® ‘AAA’ batteries included, pre-installed and activated.

The Overall size is 11.75” long x 5.75” wide x 5.5” high.

You can order My First Hess Truck HERE.

1 Comment

  1. Thomas Wheeler

    VERY cool! And cute!

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