The PopCult Bookshelf
The Pacific Comics Companion
by Stephan Friedt, edited with additional writing by Jon B. Cooke
TwoMorrows Publishing
ISBN-13 : 978-1605491219
$29.95
The early 1980s was a great time to be a comic book fan. Although mainstream comics were disappearing from newsstands, as companies like Gold Key, Charlton and Harvey struggled through their final years, the rise of stores devoted to comic books and the direct market created a demand for more sophisticated storytelling and more creator-friendly contracts for the hottest artists and writers who’d sprung up in the previous decade.
The first company to meet that demand with independently-produced four-color comics in the traditional format was Pacific Comics. The Schanes Brothers, Bill and Steve (along with their eventual editorial director, Dave Scroggy), had been running a successful chain of comic shops and a distributor for the direct market, handling DC and Marvel as well as underground comix and “ground level” publishers like Star Reach and Eclipse, decided to take the plunge into publishing and make their own comic books.
They began by seeking out top-name talent who’d left comics for greener pastures. Their first book published was Captain Victory by Jack Kirby, who had famously been screwed out of full credit and fair pay for essentially creating most of Marvel Comics’ characters. The first artist signed, but the second published was Starslayer by Mike Grell, who had created the successful Warlord for DC, and who had become a fan favorite, but who had moved on to the Tarzan comic strip because the pay was better. By offering contracts where the creators retained ownership of their characters and received a more equitable split of the profits, Pacific Comics changed the way comics publishers did business.

Pacific was a huge success, and following their lead, Eclipse jumped into color comics, as did Capitol Distribution, First Comics and eventually Comico, Malibu, Dark Horse and dozens of other smaller publishers. Sadly, Pacific Comics expanding too rapidly while trying to compete with all the new companies and with Marvel and DC who became much more aggressive in the direct market, and after only a few years of publishing some of the most interesting comics around, Pacific went belly-up. The Schanes Brothers and Scroggy remained in the industry as key players at Diamond Comics Distribution, Dark Horse Comics and other companies.
But those four years worth of Pacific Comics’ books are phenomenal. Not only did Pacific commission and publish Dave Stevens’ Rocketeer, but they also published early work by Peter Milligan and Brendon McCarthy, Mike Baron and Steve Rude, David Lloyd, Dave Campiti and others who would become legends in the field, they also hooked up with established creators besides Kirby and Grell, like Neal Adams, Steve Ditko, Jim Starlin, Sergio Aragones, Bernie Wrightson, P.Craig Russell, Roy Thomas, Al Williamson and more.
They also contracted with Warren, DC and Marvel veteran, Bruce Jones, who packaged titles for them that featured amazing writing and some of the best art in comics from the likes of Rich Corben, Nester Redondo, Ken Steacy, Bo Hampton, Roy Krenkel, George Pérez, Bret Blevins, Rand Holmes and so many more that I could devote a whole post to just listing the talent roster.
The Pacific Comics Companion is a comprehensive oral history of what went right and what went wrong with this maverick publisher. Stephen Friedt, with fresh interviews and quotes from contemporaneous interviews with the key players tells the entire story of the meteoric rise (and crater-inducing fall) of this pioneering comic book company which was the first successful publisher of the direct market comics era. Written with the editorial assist of Eisner Award-winning historian Jon B. Cooke, this book is a vital examination of a key publisher in the development of the creator’s rights movement.
Aside from the historical import, The Pacific Comics Companion is also a nostalgic goldmine for those of us who were lucky enough to live through those times. DC and Marvel were struggling to stay afloat on newsstands and had yet to fully take advantage of the direct market for comics. Creators were still leaving the industry in droves due to the lousy contracts, low pay and editorial interference. It was only due to the success of Pacific and other new publishers that DC and Marvel reformed their contacts and began to pay royalties, return original art and offer more flexible creator contracts.
I still remember the excitement of buying the first issues of Captain Victory and Starslayer, and I recall having my mind blown at the awesome artwork of Dave Stevens on The Rocketeer. The Bruce Jones’ books (Alien Worlds and Twisted Tales) remain among the finest anthology comics ever assembled and it’s nice to be reminded that for four brief years, there was one comic book company who was consistently entertaining. Even their missteps were worth looking at. I recommend The Pacific Comics Companion for any comics fan who lived through that era, and any younger fans who want to find out what they missed, and how much of a debt they owe to this company. It’s possible that, without Pacific Comics, we might be stuck with just Marvel, DC and Archie Comics today.
Available from TwoMorrows Pubishing, or from any bookseller by using the ISBN Code.
This week finds us even closer to Halloween, and there are several spooky events sprinkled in among the book festivals and other cool things for you to get into around the Mountain State and a few points beyond. In fact, it seems like a lot of folks are jumping the gun and getting their Halloween parties out of the way a week and a half early. As I have been doing of late, this a good time to remind you that THIS IS NOT A COMPLETE LIST OF EVENTS. It’s just a starting point, so don’t expect anything comprehensive, and if you feel strongly about me leaving anything out, feel free to mention it in the comments.
The World Famous
It’s “Milestone Week” on
At 3 PM we offer up a brand-new episode of The Swing Shift. This week our showcase of more than a century’s worth of Swing Music also hits episode 150, which is a teensy bit embarrassing since I’ve been doing this show for more than seven years, but have had to take a lot of weeks off. However, I did pull out the stops and assemble a killer show will full announcing and I think it’s a good example of what The Swing Shift should be.

The PopCulteer
At 3 PM we bring you an encore of the one-hundred-and-first episode of Sydney’s Big Electric Cat from eariler this year. This is a mixtape presentatio of tracks from the boxed set, Steven Wilson Presents: Intrigue-Progressive Sounds In Uk Alternative Music 1979-89.
We are creeping toward Halloween, and we have a few early-spooky events sprinkled in among the fall festivals and other cool things for you to get into around the Mountain State and a few points beyond. As I have been doing of late, this a good time to remind you that THIS IS NOT A COMPLETE LIST OF EVENTS. It’s just a starting point, so don’t expect anything comprehensive, and if you feel strongly about me leaving anything out, feel free to mention it in the comments.
Saturday at noon, the first annual 
Friday from 7:30 PM to 9 PM Children’s Home Society sponsors a showing of the Vincent Price classic, House on Haunted Hill at The Alban Arts Center in Saint Albans, WV. Admssion is free with a non-perishable food donation. See the graphics block below for another cool film event at The Alban on Saturday.

Monday night, I got to see Ringo Starr perform in Charleston. It’s something I never thought I’d be able to do. I had my doubts that I’d ever see a Beatle perform live. The show was fantastic, and I will be talking about it for years. Tuesday morning, riding this musical high, it was my job to assemble the one-hundredth episode of Beatles Blast.
Back to Ringo and his All-Starr Band: The show Monday night was awesome. An incredible collection of top-notch musicians from around the world came together and just had fun delivering hit songs to a loving audience.
It’s a joyous week on
We open with a newly-remixed song from the legendary first group that Todd Burge was in. He’s retooled a 1980s album by his legendary first band,
Todd Burge
Sideshow Villains
At 3 PM we offer up a brand-new episode of The Swing Shift. This we bring you a mixtape without a cause. It’s a random, yet exquisitely-curated collection of Swing Music from the last century that jumps and jives and hops out with a few surprises.
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