The PopCult Toybox

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As many of you may know, Mrs. PopCulteer, Melanie Larch, is a huge fan of Grumpy Cat. In a couple of weeks we’re going to bring you a video preview of cool plush Grumpy Cat items that we saw at the International Toy Fair in New York last February. Mel is also a lover of real cats, although we can’t have any in the house because of my allergies. Still, it was cool to hear this week that Grumpy Cat, in her plush toy form, has done something to help out real kitties in need.

GUND, in partnership with internet sensation Grumpy Cat, donated over a thousand cans of cat food to St. Hubert’s Animal Welfare Center on Friday, February 27. Founded in 1939, St. Hubert’s Animal Welfare Center is a nonprofit organization dedicated to the humane treatment of animals. St. Hubert’s has two locations in Madison and North Branch, New Jersey.

“Giving back to the community is such an important part of who we are as a brand,” said GUND Director of Marketing Sally Drewes. “St. Hubert’s is a wonderful organization that does great work in our area and we are thrilled that Grumpy Cat teamed up with GUND to support this worthy organization.”

GUND promised to donate one can of cat food to St. Hubert’s for every business card collected during this year’s New York International Toy Fair, a toy industry trade show held at the Javits center in Manhattan from February 14–17. Throughout the event, approximately 500 visitors dropped off business cards. The Grumpy Cat team, during an in-booth live appearance by Grumpy Cat herself, generously offered to match GUND’s donation for a total of over 1,000 cans of food.

“We are thrilled to receive this generous donation from GUND,” said Carrie Harrington, VP of Development & Communications for St. Hubert’s. “St. Hubert’s works in collaboration with established food banks to distribute supplies to pet parents who may be struggling financially. Our goal is to ensure that families won’t be forced to consider surrendering beloved family members simply because of hard times. This donation will help us assist many cat guardians in need.”

It’s a cool thing for GUND to have done, and we’re glad to have contributed a couple of business cards to the effort. Watch for our video from GUND’s Toy Fair booth in a couple of weeks.