One of the really cool things that we got to see at Toy Fair this year was the I Am Elemental line of action figures geared for a female audience. These 4″ figures are original creations which you will hear about in the interview posted above. These are the perfect gift for the young girl on your holiday shopping list who needs heroes to look up to, and to help her look for strength within. Earlier this week I Am Elemental was named a finalist for Toy of the Year by the TIA.
The first two series of seven I Am Elemental figures is available now You can also order a deluxe 6″ figure of one of the characters from each series. The first series is “Courage” and the second is “Wisdom.” For more information and to order, visit the I Am Elemental website.
From the website:
It’s character, not characters.™
“Every single figure practically radiates with evidence of the care and enjoyment put into them… They call back to a time when toys really were designed with kids in mind.” – The Figure in Question
“In the interest of creating strong women, the creators did not make them more masculine. They look like normal, fit, healthy, strong women. These figures’ strongest visual point is, first and foremost, their strength. After you take in their strength and power – then you realize, ‘oh, they also happen to be female, awesome.’ It’s so progressive, I am crying tears of joy.” – CC
“To be honest, when I ordered the figures, I had no idea it would give us such a good way to reinforce some of those really hard conversations we have had to face this year. I imagine other children facing adversity would be perfect recipients for your figures…Every child should be given the tools to fight whatever…life throws in their way.” – Behavioral Therapist