January 18, 2019
This week we are playing catch-up with the world of toys, about a month before the big International Toy Fair in New York. There’s been a lot of news breaking early, as some details of toys to come have leaked at toy fairs in other countries, and there were some big business moves, so let’s take a look at what’s new in the toyland…
DC Comics Action Figures
The big news that broke before Christmas was that the license to make DC Comics action figures will be switching from Mattel to Spin Master in 2020. I’ve already written about it, and there isn’t much new to add, except that it’s become clear that Mattel did not even pursue the license, as I speculated. They wanted out, largely because the toys just haven’t been selling well based on the DC Universe movies.
There just hasn’t been a lot of news out of Mattel about their upcoming lame-duck year.
However, about a week ago the director of the upcoming Shazam movie unveiled a few of the toys based on that film, and less than a week later they were spotted (by me) locally in Walmart.
MEGO Wave Four
After a succesful relaunch at Target last year, MEGO is planning to hit the ground running in 2019. Figures for Wave 4 are being announced, and some of them are already leaking into stores several week before they’re supposed to.
What we know for sure is that the 14″ DC Comics line at Target wlll include Black Manta, the arch enemy of Aquaman, and we are likely to get the King of the Sea as well.
In the 8″ line, four legend figures have been announced, Joe Namath, Muhammed Ali, Farrah Fawcett and Marilyn Monroe. Namath, Ali and Fawcett were all immortalized in toy form by MEGO back in the 1970s. Ali and Monroe have reportedly been found at Target stores in San Diego and Texas, even though they’re not due out officially until early March.
Here’s a look at the figures, lifted from the MEGO Ambassador Facebook page…
We also have word that MEGO will no longer be confined to Target stores. Their exclusivity deal was up December 31 of last year. We don’t know which other retailers besides Target will carry the figures yet, but indications are that there will be more than one additional retailer, and they may have different assortments of figures.
We’ll keep you posted as more details emerge.
New from NJ Croce
On the bendie figure front, Our friends at NJ Croce have announced their new line for 2019. Aside from that very cool “First Appearance” Batman that you see at the head of this post,We have more from NJ Croce after the jump…
Here’s the cool new bendable stuff that you can expect from NJ Croce…
And that is it for this week’s PopCulteer. Check back for all our regular features, plus news on the programming at our sister internet radio station, The AIR.
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