hatchimals-colleggtiblesThe PopCult Toybox

One of the toy companies that was exceptionally nice to us last year, Spin Master, has a massive and impressive slate of new products coming out this year. They’re calling it their “most diverse portfolio of toys, games and entertainment properties to date.”

“Spin Master continues to push the boundaries of innovation, creativity and fun in new and unexpected ways,” said Ben Gadbois, Global President and COO, Spin Master Ltd. “This year, we are launching our most advanced robot with the Meccano M.A.X. Robot, we’re ready to surprise the world with the next evolution of Hatchimals and an amazing new version of the classic baby doll with Luvabella. We are committed to making the world more fun and these are just a few shining examples from Spin Master’s 2017 line.”


luvabella-02Dolls have been a favorite toy over the millennia for good reason: kids are instinctively drawn to play patterns evoking caring and loving behavior. With the introduction of Luvabella (seen right), Spin Master has seamlessly combined nurturing play with advanced robotics, bringing the classic baby doll into the 21st century.

Luvabella affectionately responds to a child’s love, just like a real baby. Tickle her tummy or her toes and she will giggle in delight. Her beautiful expressive face is the first of its kind, leading to the most authentic movement and emotions. From her first word to Luvabella’s joyful giggles, every child will be mesmerized by all the moments to discover. Kids will love her every surprise! Recommended for ages three and up, with a MSRP $99.99 USD.


meccano-max-01Spin Master acquired Meccano in 2013, bringing it new life and relevance, making Meccano the destination for creative kids with an interest in engineering and robotics. In addition to the building sets which have captivated children for more than a century, Meccano is set to launch the exciting Meccano M.A.X. Robot (seen right).

Meccano M.A.X. Robot is the most advanced Meccano robot to date, drawing on advanced robotics technology that combines Artificial Intelligence (AI) learning and customizable programming to create a one of a kind personal assistant. Infrared (IR) Navigation and customizable apps bring M.A.X. to life with almost limitless potential for personalization and interactivity including a built-in gaming platform for added fun. For ages ten and up with a MSRP $149.99 USD.

Building the Meccano MeccaSpider (below) is just the start of the fun. With app control and venom attack, it’s easy to keep enemies at bay. MeccaSpider also has an interactive personality and built in games to keep the whole family entertained. For ages ten and up with a MSRP $99.99 USD


Rube Goldberg

full1Rube Goldberg is renowned for zany STEM-based inventions and challenges. Spin Master has partnered with Rube Goldberg to introduce dynamic building sets founded on principles of gravity, inertia, simple machines, spring force and more. By arranging the contraptions in just the right place, kids can trigger amazing chain reactions.

Can a chicken, a tennis racket and some tires launch a speeding car? The Rube Goldberg The Speeding Car Challenge playset (seen right) lets kids discover and learn about STEM-based principles of gravity and air pressure, using these principles to launch a car. For ages eight and up with a MSRP $9.99 USD

flytrapCan a spoon, a frog and a gumball catch a fly? Rube Goldberg The Fly Trap Challenge (seen left) features the STEM-based principles of gravity and simple machines to make and trigger a fly trap. For ages eight and up with a MSRP $9.99 USD

Can a basketball, a monkey and a tightrope launch an acrobat? Rube Goldberg The Acrobat Challenge uses STEM-based principles of gravity and spring forces to make the acrobat fly. For ages eight and up with a MSRP $14.99 USD

Can a drawbridge, a cannon and a dragon help to escape a castle? Rube Goldberg The Castle Escape Challenge uses STEM-based principles of springs and momentum to make a great escape. For ages eight and up with a MSRP $19.99 USD

Air Hogs Fly to New Heights

432862Technology continues to be a leading driver in the industry. Spin Master is at the forefront of innovation with Air Hogs and the products have advanced yet again to take on a life of their own.

Air Hogs DR1 Micro Race Drone (right) is an agile indoor racing drone built to fly at high speeds. This drone is built with the best ‘learn to fly’ tech to learn to race like the pros. For ages eight and up with a MSRP $39.99 USD

Air Hogs DR1 FPV Race Drone (below) is built to deliver the most authentic drone racing experience. Be in the cockpit of the drone and live video stream the high-speed adrenaline race experience through the First Person View (FPV) headset. For ages ten and up with a MSRP $99.99 USD

racedroneAir Hogs FPV Race Car helps satisfy the need for speed. Experience the view from the driver’s seat and stream live video from the car’s wide angle lens to the FPV headset. Precision steering makes this fast race car easy for anyone to drive. For ages eight and up with a MSRP $99.99 USD

Air Hogs Robo Trax is an unstoppable, all-terrain tank that can drive over multiple surfaces. Transform the tank to a self-balancing robot and shoot missiles to defeat the enemy. Built with 100ft range, this tank can explore and take on anything that gets in its way. For ages eight and up with a MSRP $74.99 USD

Air Hogs Drift Drone is a never before seen 2-in-1 land speeder and drone. Race the land speeder at incredibly high speeds or unleash the acrobatic drone and take to the skies. For ages eight and up with a MSRP $39.99 USD


170216143926-hatchimals-colleggtibles-780x439Since the global launch of Hatchimals on October 7th, 2016 the response has been phenomenal and there have been millions of successful hatches around the world. HatchiFans have been captivated and enchanted by these magical creatures and throughout 2017, Hatchimals will continue to deliver the true hatching experience to children everywhere.

Hatch a whole world with Hatchimals Colleggtibles, adorable creatures that come inside of small, speckled eggs and need a nurturing touch to hatch. By holding the egg in their hands and rubbing the heart, kids will know it’s ready to hatch when it changes color from purple to pink. By gently cracking open the egg, kids will discover over 70 new Hatchimals with a set of magical, glittery wings. For ages five and up with a MSRP $2.99-$9.99 USD


The Hatchimals Glitter collection of glittery Pengualas and Draggles have twinkling wings, soft sparkling fur and speckled eggs that shimmer. Kids can play with them in their eggs to help them hatch and then raise them from baby, to toddler, to full grown Hatchimal. For ages five and up with a MSRP $59.99 USD

Kids Collectibles – The Art of Trading

techdecklogoKids have long loved collecting and trading toys, and the trend continues to gain momentum in 2017. Driven by the anticipation and excitement of adding those final pieces to complete a set, collecting, trading and displaying collections is serious business – and serious fun. Whether it’s to swap and trade, or collect and keep, Spin Master has amazing collectibles to fuel the frenzy.

Inspired by the excitement of extreme sports, Tech Deck’s line of mini-skateboards and mini-BMX bikes are ready for sick tricks. Kids can bring them to life with new playset combinations.

With Tech Deck SLS Pro Park, kids can collect and build an authentic SLS Pro Park and bring iconic stunts to the Tech Deck world.  Defy gravity with Tech Deck Skate Anywhere Street Course. Kids can collect all three sets and build a street obstacle course that even the pros will struggle to conquer.  The Tech Deck Transforming Container can be transformed into six different obstacles ranging from quarter pipes to rails. Thanks to its modularity, kids can build more than 80 different skate park combinations.

Unleashing Creativity

etch-a-sketch-freestyleAs children embrace the creativity and freedom inspired by the Maker Movement, Spin Master’s activities continue to provide exciting and accessible options for kids of all ages to express themselves.

One of the world’s most iconic toys, Etch A Sketch, has delighted children and adults alike for more than 50 years. Now, as part of the Spin Master family, Etch A Sketch will introduce exciting new innovations to the line with the addition of a color screen and ergonomic design updates.

Born from the classic Etch A Sketch, Etch A Sketch Freestyle (right) now lets kids draw freestyle and stamp in color for the first time. Using revolutionary LCD technology, the sleek new design makes it even easier for kids to exercise their creativity, while retaining the classic, beloved shake-to-erase feature. For ages three and up, with a MSRP $19.99 USD

Ergonomically designed to make it easier for young kids, Etch A Sketch Junior Joystick lets creativity flow with ease. Kids can now easily draw lines, loops, and circles. For ages three and up, with a MSRP $12.99 USD

e842_zombie_head_candy_maker-e1317965346302Doctor Dreadful is back, with innovative toys that encourages kids to play with their food. The ultimate creepy lab for kids, they can conduct disturbingly delicious experiments, whether brewing bubbly brains or zombie skins and kids can eat everything they make. Inject spiders into eye sockets and dare friends to consume everything the Doctor Dreadful sets create.

Doctor Dreadful’s Zombie Lab (left) looks gross but tastes great! Make over 40 gross candy treats. Kids can eat bubbling brains, zombie skins and inject spiders into the Zombie’s eyeball. The Zombie’s jaw rips open as it pukes out a brain barf beverage.  For ages five and up, with a MSRP $24.99 USD

Kinetic Sand, Bunchems and the Cool Maker line encourage kid-friendly, hands-on design, providing maximum fun and satisfaction with the amazing end results.

139332The new Kinetic Sand Magic Molding Tower lets kids create customizable medieval princesses or knights by placing Kinetic Sand into the top of the castle and pressing into the mold. It also includes three magic molds for a dragon, a unicorn and a treasure chest, along with a working catapult for endless fun with no mess. For ages three and up, with a MSRP $19.99 USD

With all-new fabrics to work with, the Cool Maker Sew N’ Style Machine has an easy-to-use style string feature and a pom-pom maker, perfect for young crafters to add flair to new designs. For ages six and up, with a MSRP $34.99 USD

Bigger is better with the new Bunchems Creativity Pack featuring big Bunchems. Add more fun to the mix with these large scale Bunchems and bring imaginations to life. For ages four and up, with a MSRP $19.99 USD

Animal Friends

From pretty show ponies to free spirited fur balls and playful puppies, these toys will be sure to spark the imagination of young kids.

zoomer-show-pony-02The award-winning Zoomer line welcomes Zoomer Show Pony (right), that kids can feed, groom and train to perform different tricks for the big show.

She moves on her own and has expressive light up eyes that move and change shape to show exactly how she is feeling.

Zoomer Show Pony is highly interactive, making noises, spinning around and will even follow kids guiding hands. For ages five and up, with a MSRP $79.99 USD

chubby-puppiesGo camping with Chubby Puppies Vacation Camper (left) which includes a full-sized Jack Russell Terrier Chubby Puppy and a small baby puppy to care for. These adorable puppies come equipped with the ultimate camping accessory, a transforming camper. For ages four and up, with a MSRP $24.99 USD

With Chubby Puppies 10 Pack Baby Collectible kids can enjoy cuteness overload with a 10 pack of all baby friends. Includes brand new animals and two accessories. Be sure to find the rare babies. For ages four and up, with a MSRP $9.99 USD

The Hottest Licensed Products

ppglogoSpin Master continues to secure leading licenses to bring popular properties to life at home through toys and games.

Kids can now interchange the looks of their Masha doll with Masha and The Bear Snap N Fashion Deluxe Pack, snapping on outfits for different looks for imaginative play. The deluxe pack includes a 6″ Masha doll, three complete outfits and accessories. For ages three and up, with a MSRP $19.99 USD

Bring home the action of The Powerpuff Girls with The Powerpuff Girls Ultimate Story Maker Playset. Blossom, Buttercup and Bubbles can hang out at the mall and save the day at the pet store, arcade and ice cream shop. For ages five and up, with a MSRP $39.99 USD

tumblr_ntb035thdv1sfb51zo1_500The Walt Disney Company:

From the blockbuster series, the Pirates of the Caribbean Silent Mary Pirate Ship Playset engages kids to help Captain Jack take on Salazar and his ghostly vessel as it terrorizes the dreaded Devil’s Triangle. With real wave-like movements, kids can set sail for adventure by unleashing the Silent Mary’s deadly cannons. For ages four and up, with a MSRP $49.99 USD

This is all just from one company. Keep checking PopCult for more Toy Fair news all week.