The PopCult Bookshelf will return next week. Today we’re going to bring you more of the best links to articles and photos from the American International Toy Fair in New York, which finished up yesterday.
Funko, the folks who make those nifty “Pop” vinyl figures you see everywhere, have unleashed ReAction, a new division devoted to making 3 3/4″ figures with limited articulation and simplified sculpts. The idea is to grab the nostalgia market for the 1980s, when such figures were plentiful and collectors were less discriminating. It’s not unlike what’s happening with the current retro action figures made to look like 1970s MEGO figures.
Aiming squarely at a meaty demographic for collecting, ReAction has snapped up a ton of 1980s licences to populate this line. “Escape From New York,” “Back To The Future,” “The Terminator,” “The Goonies” and more. Inside The Magic has a more complete listing. Toy Ark has a killer photo collection from Toy Fair.
Also working in a smaller scale, though with a more cartoonish look, is a new line of figures from Kasual Friday, one of a few new start-up companies headed by former Hasbro executives. They will be releasing figures based on “Army of Darkness,” “Invasion USA,” and “Rocky III,” plus they’ll have some King Features Syndicate stars like The Phantom and Flash Gordon. Toy Ark also has a great photo collection from their booth at Toy Fair.
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