The PopCult Toybox
PopCult brings you a musical look at several of Mattel’s new offerings coming up in their Hot Wheels line. Along the way we interrupt the music for some cool demos of their action playsets and show you what you can expect later this year from the world’s leading toy car manufacturer.
One particularly cool new idea is Mattel’s green initiative, where they encourage kids to use the packaging that their playsets come in to build ramps and buildings to create cool dioramas.
Check out the photo essay below for close-ups of the new Hot Wheels.
The Hot Wheels section of the Mattel Showroom
The exclusive battle-damanged Batmobile from Batman vs. Superman
Batman vs Superman playset
Batman vs Superman character cars
The Death Star Playset
A different angle of Star Wars vehicles
Star Wars Vehicles
Star Wars character cars
Marvel character cars
Iron Man and Captain America racing sets
The Hot Wheels Fusion Factory, where kids can make their own cars
Cool Hot Wheels Remote Control car
Hot Wheels’ new green packaging
Kids are encouraged to use the boxes while playing
The rest of these photos are presented without captions. This is the massive Hot Wheels layout display that was so big that it was hard to get it all in one shot. Check out the detail.
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