Since your PopCulteer decided not to attend Toy Fair in New York this year due to health reasons, we are once again doing our coverage remotely, borrowing images from folks who are on-site, and linking to their coverage so that they can get the proper attribution and hits and everything.We will be linking to sites such as ToyArk, Bleeding Cool, Figures.com, Mego Museum, The Toy Book and more.
Some of our images were picked off of social media, with no attribution given, so we will note that when it happens, and correct it if the persons responsible come forward.
Once upon a time, Star Wars ruled the toy aisles. For years, Kenner, and later Hasbro, had a cash cow that seemed like it would never give out.
Then, a few years ago, something happened. Either due to oversaturation of the market, or the public’s dissatisfaction with the new movies, or a combination of those and other factors, Star Wars toys stopped selling as well as they had.
It got so bad that there was speculation that Hasbro would not pursue the license when it was up for renewal.
And then The Mandalorian happened. And “The Child,” or as he’s unofficially known, Baby Yoda, appeared on the scene, and suddenly, making Star Wars toys is once again just like printing money.In what is sure to be the top-selling toy of the year, Baby Yoda toys are bringing Star Wars back to the top of the sales charts.
Hasbro and Disney re-upped their deal for Star Wars (and Marvel) and every other toy company that can, is getting in on the act.
Hasbro is even releasing The Mandaolorian board games. Bleeding Cool has late-breaking news on a reissued board game that will come with a planned figure from 1981 that was never released, included as a bonus.