The PopCult Toybox

81OmnoMjgxL._SL1500_The Irish Fairy Door is a wonderful new toy that blends old-world craft with high-tech wizardry and combines these two worlds into fantastic and imaginative experience for kids of all ages. We spoke with Gavin Lawler, their director of sales, about this fun new concept.

As the name would suggest, this is a door for magical fairies. It’s made of wood, about five inches tall, and comes with a key in a glass jar for the fairy who moves in to it. That’s the low-tech part. The high-tech part is the website where a parent registers the fairy for their child (or themself) and that opens up access to Magical Matters, the fairy website, which is filled with great Irish Fairy Tales and fresh content every week.

61EdCeEQVWLIt’s a great way to spark a kid’s imagination and also spur an interest in Celtic culture, which is pretty big here in Charleston this weekend, with so many Celtic Calling events going on. This would be a terrific St. Patrick’s Day gift from any parent who wants to teach their child that the holiday is about more than just green beer.

Of course, the fairies are invisible, but you’ll know they’re there. The doors are available in multiple colors and come with lots of extras, as their PR describes:

This handcrafted wooden fairy door is made and decorated in Ireland, sprinkled with a little magic and ready for your fairy to move in!

Includes Magic Key in a glass bottle to invite your fairy in. All you need to do is believe!

Guaranteed Irish product, suitable for indoor or outdoor use. Each door is approximately 5 inches (12cm) tall.

Includes secret code to access magical content online at

A Magical Matters App is available to view stories from Fairy Valley on any device. They even have a Facebook page.

It’s cool that fairies today have access to tablets and smartphones. You can find The Irish Fairy Door at their website and Amazon, and look for them in stores later this year.